DOE Webinar on "Marketing & Sales Solutions for Zero Energy Ready Homes"
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DOE Webinar on "Marketing & Sales Solutions for Zero Energy Ready Homes"
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The Energy Department will present a live webinar titled “Marketing and Sales Solutions for Zero Energy Ready Homes.” During the webinar, information from the Zero Energy Ready Home program will be presented to help builders more effectively communicate how their homes live better, work better, and last better.
Attendees will learn how to:
• Use a new language of value instead of technical jargon;
• Easily convey major consequences associated with lower performance homes;
• Translate powerful value propositions;
• Earn recognition as a leading builder of excellence;
• Maximize value recognition in the appraisal process; and
• Train in-house sales professionals and real estate agents to more effectively sell high-performance homes.
Webinar Sponsor: Building Technologies Office
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