The Drive $marter Challenge with B-Roll Footage

To motivate, inform and empower Americans consumers take simple yet important steps to save money at the pump by being more fuel efficient, the Alliance to Save Energy, in partnership with The Wal-Mart Foundation and a number of other organizations, created the Drive $marter Challenge on May 20th, 2008. The overall goal of the challenge is to reduce the amount of gasoline used by American drivers by helping them keep their cars in good working order, and to identify ways to drive more efficiently.

The campaign includes a Web site, www.drivesmarterchallenge.org, with tips and resources for consumers and an interactive challenge. Campaign tips and resources encourage drivers to use overdrive gears and cruise control when available and appropriate; avoid idling; combine errands to drive the shortest distance; avoid excess weight in the trunk; and carpool, bike, walk, or use public transportation whenever possible.

Check out the radio PSAs below for a fun introduction to the Drive $marter Challenge and visit www.drivesmarterchallenge.org to learn more about how you can save money at the pump and lessen your carbon footprint on the environment.

Public service anouncements. (mp3 60 seconds)

• Baby Talk - A back-seat-driving baby boy starts talking for the first time and tells his mother how she can drive smarter and save a diaper full of cash.
• Honey I'm Home - A well-meaning husband brings a tire into the living room to remind his exasperated wife that just keeping their tires properly inflated could save a week's worth of gas.
• Tipping Point - A woman who has reached her coupon "clipping point" desperately needs help to save money on gas so she can put food on the table. A radio news announcer "delivers breakfast" free for a year.
• Campaign Announcement - Presents general information about the Drive $marter Campaign, highlighting the launch of DriveSmarterChallenge.org. Featuring a short session with Alliance President Kateri Clallahan.

Manejando y Ahorrando

¿Estas en Aprietos por los Altos Precios de la Gasolina?La Alianza para el Ahorro de Energía Lanza la Campaña “Manejando y Ahorrando. ¡El Reto!”

La campaña ofrece ideas en inglés y español para ahorrar gasolina y dinero, así como también muchos recursos adicionales con el propósito de ayudar a los conductores a mantener el dinero en sus bolsillos y reducir el número de visitas costosas a las gasolineras.

Como recompensa, cada persona que se comprometa a lograr ¡El Reto! puede bajar de la página de Internet un cupón para productos de mantenimiento de sus vehículos, incluyendo sensores de oxígenos, filtros de aire, y bujías que pueden ser obtenidos en AutoZone el cual esta asociado a la campaña.

Visite ManejandoyAhorrando.org

Aviso del Servicio Público

• Canción: Manejando y Ahorrando
• El Sordito
• El Mecanico
• Anuncio de la Campaña

Broadband Website To Meet Media Needs with B-Roll Footage

For downloadable B-roll footage to illustrate the Drive $marter Challenge tips and website with expert sound bites in any format you need, downloadable radio news releases in English and Spanish, downloadable, humorous radio PSAs, downloadable Drive $marter Challenge campaign logo, website images, partner logos, other graphics, bios, and photos and multimedia news release including all campaign elements (video/audio/logos/images), go to www.DWJTV.com/DriveSmarterChallenge.