Todd Rath | Alliance to Save Energy

Todd Rath

Todd Rath

Director of Marketing Strategy, Programs, and Intelligence

Todd Rath is the Director of Marketing Strategy, Programs, and Intelligence at Alabama Power. His current responsibilities include lead generation, electric transportation strategy development, predictive analytics, development, implementation, and management of both kWh and non-kWh programs, products, and services.

Todd began his career with Southern Company as assistant treasurer for Mississippi Power. At Mississippi Power, Todd worked in both Finance and Marketing roles. In 2000 Todd moved to Alabama Power where he has served in a variety of roles within the Marketing organization. 

Todd is currently the chairman of the System Customer Leadership Team and served on the 2014 core team for SO Prize.




Help the Alliance advocate for policies to use energy more efficiently – supporting job creation, reduced emissions, and lower costs. Contact your member of Congress.


Energy efficiency is smart, nonpartisan, and practical. So are we. Our strength comes from an unparalleled group of Alliance Associates working collaboratively under the Alliance umbrella to pave the way for energy efficiency gains.


The power of efficiency is in your hands. Supporting the Alliance means supporting a vision for using energy more productively to achieve economic growth, a cleaner environment, and greater energy security, affordability, and reliability.