Greg Merritt | Alliance to Save Energy
Board Director
Affiliate’s Circle

Greg Merritt


Greg is President at New Dominion Group, LLC. Previously, he was the Vice President of Marketing and Public Affairs at Cree, Inc., a leading innovator and supplier of energy efficient LED chips, components and lighting products.  Greg has been at Cree since 2006, and leads Cree’s marketing and public affairs and government relations activities to promote the widespread adoption of LED lighting.

Prior to his current role, Greg led Cree’s marketing efforts in LED lighting, including product marketing, advertising, channel marketing, events and communications.  He also previously led Cree’s corporate marketing efforts, including initiatives such as the LED Revolution campaign, the web, corporate events, PR, and corporate communications.  Greg serves as Member of the Board of the Alliance to Save Energy and is a member of the Board of Advisors for the Center for Energy, Development and the Global Environment (EDGE) at Duke University.

Prior to joining Cree, Greg was Vice President of Marketing at Nortel, Inc., where he led the market introductions of several new and innovative products and technologies.  He has a MS, Operations Research from the University of California, Berkeley, and a BS, Systems Engineering from the University of Virginia.