With LED technology revolutionizing lighting and requiring an integrated solutions approach, Philips has appointed Bruno Biasiotta, a leader in integrated building efficiency systems with more than 20 years of experience, to head the company’s extensive lighting operations in the Americas. In his new role, Mr. Biasiotta will be responsible for leveraging the synergies of the company’s Lamps, Controls, Consumer and Professional Luminaires organizations to drive market share for Philips’ lighting businesses in the Americas.
Mr. Biasiotta joins Philips from Johnson Controls (JCI) where he held several leadership positions, most recently as vice president and general manager of building efficiency. In that role, he was responsible for field operations of the company’s Energy Solutions business which included Energy Efficiency, Renewable Technologies, Demand Response, Solar, and Lighting Services.
During his tenure, Mr. Biasiotta drove and implemented new strategic platforms around vertical markets, channel segmentation and lines of business, and effectively realigned the businesses to capture sustainable, profitable growth. While at JCI, Mr. Biasiotta was a member of European Sr. Mgmt. team where he helped to drive the business from a country to pan European model, implementing service growth initiatives and sales management disciples that led to an average business growth of 10 percent.
As intelligent lighting solutions becoming an integral part of today’s high performance buildings, Mr. Biasiotta’s proven track record and strength in leading diverse field organizations and business units, will drive the company’s solutions-based market approach. He will ensure that Philips’ partners closely with customers and delivers the right solutions for their unique requirements.
Mr. Biasiotta holds a degree in business from Cleveland State University, has dual U.S. and Italian citizenships, and sits on various professional boards.