Bill Archer, Chief Marketing Officer - AT&T Business Solutions, is responsible for all marketing functions for the business and wholesale sectors, including business strategy, segment marketing, product management, sales enablement, positioning, pricing, billing and product profitability. He was appointed to his current position in April, 2007.
Previously, Mr. Archer was Senior Vice President of Product Management for AT&T Operations, Inc. In this capacity, he had responsibility for development, life cycle management and financial performance of the entire business services portfolio, including services transitioned from the SBC and Bell South mergers with AT&T. The business services portfolio generated nearly $40B in revenue for AT&T in 2006. Mr. Archer led a product management team of 900 people from various locations around the globe.
Prior to this appointment, Bill Archer served as President of AT&T’s Europe, Middle East and Africa (EMEA) Region, for over two years, beginning in December of 2003. In this role, he was AT&T’s most senior officer in the region, operating in the company’s most important market outside of the Unites States, serving multi-national and regional business customers. He led a transformation of the regional sales force, revamped the distribution strategy and played a key role in defining a segmentation model that was adopted worldwide. He spearheaded initiatives designed to improve customer service, raise AT&T’s profile in Europe and attract new leadership talent to the company. He also led successful sales efforts that resulted in the most important customer wins in the global business during 2004 and 2005.
Preceding the London position, Mr. Archer was Vice President for Sales for AT&T in the United States. In this position he led a nationwide team of 2,500 sales professionals responsible for addressing the full range of Voice, Data and IP Networking needs for AT&T’s business customers, and managed a $6 billion annual revenue flow.
He is a 30-year veteran of AT&T, with broad-based experience in sales, marketing, strategic pricing, customer servicing and product management.
