TV

To motivate, inform and empower Americans consumers take simple yet important steps to save money at the pump by being more fuel efficient, the Alliance to Save Energy, in partnership with The Wal-Mart Foundation and a number of other organizations, created the Drive $marter Challenge on May 20th, 2008. Check out these radio PSAs (in English and Spanish) for a fun introduction to the Challenge!

TV stations can get B-roll footage containing all the visuals you need to put together a good story on home energy and gasoline/vehicles.

The Alliance to Save Energy offers B-roll footage to meet your reporting needs on major stories: rising electricity prices & expiration of electricity price caps, gasoline prices, summer heat and weather stories—trying to keep cool, federal tax credits for energy efficiency home improvements and vehicles, tips to lower energy bills.

The energy efficiency message takes front and center stage on Broadway. The huge Panasonic Board high above Times Square spotlights the Alliance to Save Energy's Super Powers PSA with its home energy efficiency and ENERGY STAR message. (See the Times Square Super Powers PSAs).

"Static Electricity House" highlights a family's wild experiment to deal with high energy prices by powering their home with static electricity. The spot was judged #2 greatest commercial in the world in 2002. It has been rereleased in 2005 along with Super Powers.

You'll be surprised by what you didn't know about energy when you view these short, animated videos or stills to music. They can also be used on TV as TV bumpers.

The Alliance continues its humorous, TV advertising approach highlighting wild energy-saving experiments by diverse elementary school students vying for top prizes for experiments that save the most energy.