Department of Energy and the Alliance to Save Energy announced a year-long Powerful $avings public education and awareness campaign

The U.S. Department of Energy and the Alliance to Save Energy announced a year-long Powerful $avings public education and awareness campaign designed to provide consumers with the information and tools necessary to make smart energy choices a part of their daily lives.

"This new effort will be a coordinated campaign to help consumers make smart energy choices," David K. Garman, Assistant Secretary of Energy for Energy Efficiency and Renewable Energy, said. "Energy efficient improvements and tips are easy ways for Americans to save energy and money in their homes and in their cars, which supports our economy and protects our energy security."

"Energy efficiency is the quickest, cheapest, cleanest way to extend our nation's tight energy supplies and decrease pollution simultaneously," said Alliance President Kateri Callahan. "The lingering memory of last August's blackout, rising temperatures that will strain the electricity grid, and the start of the summer driving season with record-high pump prices, make this energy-efficiency campaign not only timely but also imperative."

The partnership between DOE and the Alliance will focus on increasing public awareness on the importance of energy efficiency and smart energy practices both at home and on the road through an extensive media outreach campaign. It will include broadly disseminated video, audio and print news releases, op-ed pieces and satellite media tours. The Alliance and DOE leaders and spokespersons will reinforce the message in their public appearances around the country.