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Alliance to Save Energy Debuts New Consumer Web Site Offering Everything You Always Wanted to Know About Lowering Your Energy Bills in One Place

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Date: 
July 22, 2004

Washington, DC, July 22, 2004 -- What's a frustrated consumer to do as gasoline, natural gas, and heating oil bills skyrocket and overall energy prices go up and down like a roller coaster? How can you take greater control of all of your energy bills regardless of roller-coaster costs?

Everything you always wanted to know about reducing ALL of your energy bills but couldn't easily find in one place is now offered on the Alliance to Save Energy's new consumer web site that provides homeowners with another version of the educational 3 R’s — Refinancing, Remodeling, and Reducing energy bills — at www.ase.org/consumers

The entire Alliance website has been overhauled, revamped, and redesigned. Most of the content on the consumer site is new and has been developed and organized to meet the needs of consumers as identified through Alliance consumer market research as well as other Alliance consumer contacts over the years, notes Alliance Communications and Marketing Director Rozanne Weissman.

Here's a rundown on what you can find on the new Alliance consumer site:

  • Energy Conservation vs. Energy-Efficiency. The difference between the two terms, which often get confused, is illustrated in an Alliance fact sheet and a flash animation feature—Good Idea%20Better Idea=Best Idea. The conclusion: Smart energy practices combined with energy efficiency produce the greatest money and energy savings.
     
  • Tips to Lower Your Energy Bills. The tips section offers a wealth of information on how to reduce all utility bills and related energy use—gasoline, electricity, natural gas, water, holiday lights plus specific summer and winter seasonal tips, no cost/low cost tips, home office and entertainment center tips, and targeted tips for consumers in various states—including some offers for rebates.There are also links to other helpful resources and booklets.

  • Refinancing and Remodeling. Save money immediately as you refinance and remodel with advice from the Alliance, including information on energy-efficient mortgages, home energy ratings, financing possibilities, smart home energy efficiency investments, and a link to finding a good contractor.

  • Power$mart.An animated version of the Alliance's popular free consumer booklet, Power$mart: Easy Tips to Save Money and the Planet, is featured along with ordering information for single, bulk, and customized printed booklets and a downloadable flyer for use at trade shows and fairs.

  • Powerful $avings Campaign. In partnership with the Department of Energy (DOE), the Alliance is conducting a media campaign to help consumers lower their energy bills and help the nation reduce its energy use at this critical time.Initial campaign elements are on the web site along with tips in both English and Spanish to help consumers reduce gasoline and home energy bills.

  • Home Energy Checkup and Audit. The Alliance offers a variety of home energy tools from the Alliance, DOE, and the Environmental Protection Agency (EPA) that demonstrate how you might save the most money in your home plus a home energy audit that can be done with children as a learning and money-saving experience.

  • Multimedia Screening Room. The Alliance brings together its multimedia offerings in a screening room for use by media, consumers, and schools.TV: The Alliance's award-winning TV spots (Static Electricity House was the #2 greatest commercial in the world in 2002; Energy Science Fair just got an international Telly Bronze award) can be viewed in streaming video or storyboards on the TV section, which also offers animated Did You Know? TV bumpers to music and B-roll footage with soundbites from DOE Acting Undersecretary Dave Garman and Alliance President Kateri Callahan. Radio: Smart People, Big Shock, and Beach Boys radio PSAs in streaming audio with scripts, audio news release, and the Money Pit Home Improvement Radio Show.Video: Washington Gas/Alliance natural gas energy efficiency video to help consumers reduce energy bills.Animation: Appliance Olympics, Clearing the Air, Energy Counter, Power$mart, Good Idea%20Better Idea=Best Idea, Did You Know? and photo feature of the Alliance's energy-efficient offices.

  • Kids. The Alliance's first Web kids page helps kids save energy and the environment through games, animated features, activities, articles written by and for kids, a rundown of what students in the Alliance's Green Schools program are doing around the country and around the world, and a variety of resources.