EE Noon: iPods vs. the Environment: The Real Story Behind Green American Consumers

EE Noon is a regular series of brown-bag lunch seminars in which industry leaders share their expertise about energy efficiency. The seminars feature short presentations followed by a question and answer session.

The Real Story behind How Green American Consumers are Willing to Be

Hear and see the results of Shelton Group's second annual 2009 Eco-Pulse study, a national consumer insight survey that asks the important questions and provides unique insights into how people view 'green' products and programs, the messages that work - and those that do not - and what people are willing to pay to be green. Suzanne will show how the current recession is impacting attitudes - and, more importantly, behavior when it comes to purchasing, brand image, trust and consumer loyalty.

Speaker

Suzanne Shelton is president and CEO of the Shelton Group, an advertising agency entirely focused on motivating mainstream consumers to make sustainable choices, which she started eighteen years ago.

Shelton Group conducts four consumer opinion studies annually – Utility Pulse, Eco Pulse, Green Living Pulse and Energy Pulse ® -- to continuously track shifting consumer perceptions on these topics. Shelton uses those insights in brand positioning, advertising, direct marketing and Interactive work the agency performs for its clients, which include the American Institute of Architects, BP Solar, Cree Lighting, e3 Bank, Scana Gas and Vectren Energy.

Suzanne speaks to groups across the country about what consumers are thinking about energy efficiency and green products and how to effectively implement advertising, marketing and public relations campaigns in that space.