Drive $marter Challenge Campaign Update

The Drive $marter Challenge campaign continues to grow, having added NASCAR to the roster, bringing the total number of partners to 19. Starting in October, NASCAR will feature Alliance D$C car care tips on the reality TV show NASCAR Angels, which enters its third season airing on 200 broadcast TV stations around the country.

This month features a lively, 50-second spot highlighting the D$C interactive campaign website, in which NASCAR crew chief Rick Hunter walks viewers through the opening homepage calculations to demonstrate how viewers can save hundreds of dollars by committing to six simple maintenance and driving tips..

In addition, listeners of "NASCAR Performance Live" weekly radio show (Wednesdays, 7-8 p.m. EST) can hear the Alliance’s humorous public service announcements, Honey, I’m Home, and Baby Talk being aired throughout the program.