Alliance to Save Energy Creates 5 New, Humorous Radio PSAs To Help Drivers $ave Hundreds of Dollars on Gasoline, Improve Environment

For further information:
Rozanne Weissman 202/530-2217 rweissman@ase.org 

Washington, DC, May 2008—Radio listeners confronted with high gasoline prices at every turn are seeking ways to reduce their gas costs.

The Alliance to Save Energy in mid-May is launching a unique, interactive Drive $marter Challenge website and campaign with hundreds of dollars of money-saving gas tips and resources. 

It will also be the only website where drivers can enter their specific vehicle data (make, model, year, cylinders) and find exactly how much they can save with six easy driving and maintenance actions.  Savings will be calculated in dollars, gallons, and CO2 emissions.

Five new, humorous radio PSAs (all at :60 and :30 lengths) are a significant feature of the campaign:

• Baby Talk – A back-seat-driving baby boy starts talking for the first time and tells his mother how she can drive smarter and gain a diaper full of cash.
• Honey, I'm Home – A well-meaning husband brings a tire into the living room to remind his exasperated wife that just keeping their tires properly inflated could save a week's worth of gas.
• Tipping Point – A woman who has reached her coupon "clipping point" desperately needs help to save money on gas so that she can put food on the table.  A news announcer "delivers breakfast" free for a year with the hundreds of dollars of savings from the tips.
• Hard of Hearing (El Sordito) – In a comical play on rhyming Spanish words, a hard-of-hearing father misunderstands his son's observations about a nearby driver who's wasting gas.
• The Mechanic (El Mecánico) – A woman visits a mechanic to fix her car because it's using too much gas and is surprised to find him looking at the tires and into the trunk versus under the hood for solutions.

The Alliance's broadband media website offers downloadable video and B-roll that illustrates the campaign and its money-saving gas tips in a variety of formats as well as downloadable audio (audio news releases and radio PSAs in English and Spanish) and a multimedia news release with all images at www.DWJTV.com/DriveSmarterChallenge.

English language radio PSAs can be ordered through Tom Derreaux, at PlowShare Group, Tom@PlowShareGroup.com or 203/425-3949, and Spanish-language radio PSAs through Rosa Mendoza, at Hispanic Communications Network, rosa.mendoza@hcnmedia.com or 202/360-4114. 

For further information on the PSAs as well as the overall Drive $marter Challenge website and campaign, please contact Alliance Director of Communications and Marketing, Rozanne Weissman at rweissman@ase.org or 202/530-2217.

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