Media Advisory: Alliance to Save Energy, Wal-Mart Foundation Launch Drive $marter Challenge to Lower Consumers’ Gas Costs by Using Less

May 20, 2008; 10:30 am - 11:30 am
National Press Club, Washington, D.C.
www.drivesmarterchallenge.org

Media Contacts:
Ronnie Kweller; 202-530-2203; rkweller@ase.org
Jessica Lin; 202-530-4346; jlin@ase.org
Kory Lundberg; 1-800-331-0085; kory.lundberg@wal-mart.com

WHAT: The Alliance to Save Energy and 17 diverse nonprofit, government, and for-profit partners will launch the Drive $marter Challenge, a national consumer fuel-efficiency campaign to reduce drivers’ “pain at the pump” as gasoline prices continue to increase. The campaign’s effective driving and vehicle maintenance tips can add up to hundreds of dollars of annual savings.

The unique, interactive campaign website (www.drivesmarterchallenge.org) is the only one with a calculator showing visitors how much money, gas, and CO2 they can save with their own vehicle by taking specific fuel-efficiency steps.

The site is now live for viewing. Campaign B-roll is available and can be provided to TV.

WHO:

• Alliance to Save Energy President Kateri Callahan
• Wal-Mart Stores, Inc., Senior Vice President of US Government Relations Ray Bracy
• Sen. Mark Pryor (D-Ark.), Alliance honorary co-chair
• American Petroleum Institute CEO and President Red Cavaney
• Rep. Zach Wamp (R-TN), honorary Alliance vice-chair
• Alliance of Automobile Manufacturers President and CEO Dave McCurdy
• U.S. Environmental Protection Agency Office for Transportation and Air Quality Director Margo Oge

WHERE:

Holeman Lounge, National Press Club
14th & F Sts., NW
Washington, D.C.

WHEN:

Tuesday, May 20, 2008
10:30 am to 11:30 am

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The Alliance to Save Energy is a coalition of prominent business, government, environmental, and consumer leaders who promote the efficient and clean use of energy worldwide to benefit consumers, the environment, economy, and national security.