|
Rozanne Weissman has been Director of Communications and Marketing at the Alliance since 1997. She is responsible for all marketing, advertising, and communications, including strategic planning, multimedia public awareness building and branding campaigns, media relations, publications, and the website.
Weissman brings more than 20 years of award-winning management and hands-on experience for both private and public employers and clients in strategic planning, positioning, and partnerships, branding and corporate identity; integrated marketing communications, public service, public affairs, and advertising campaigns; issues and crisis management; and creative problem solving, community outreach, special events, publications, audiovisuals, and radio and TV shows.
As a senior manager in the now-converging diversified media, telecommunications, and energy industries and as head of an educational foundation in the nation’s capital, she won more than 50 awards for her campaigns and collateral materials. A writer and public speaker at management and national/international conferences, Weissman’s articles have appeared in numerous newspapers and magazines.
Prior to working at the Alliance, Weissman ran her own firm. Her diverse client list included a cable TV/multimedia corporation (Discovery Communications, Inc— Discovery Channel Pictures and Discovery Networks), Fortune 50 telecommunications companies (BellSouth, Bell Atlantic-NYNEX merger), corporate foundation focused on education and technology (BellSouth Foundation), media distribution company, business trainer, restaurant, government agencies in health and the arts, environmental association, Montessori school, combined exercise studio and art gallery, biotechnology company, and statistical analysis expert witness firm.
As president of Animal Tracks Inc., an educational operating foundation which originated on the profit end as a “green marketing” consumer program by Wal-Mart, Weissman increased its marketing and reach by 6.5 million people through a merger, educational endorsements, corporate sponsorship to 100,000 schools, and licensing agreements. As vice president, corporate communications for the Corporation for Public Broadcasting, she helped to double federal funding for public broadcasting. She also worked on Capitol Hill and on Senate and presidential campaigns.
|
