Greg Bridgeford was promoted to chief customer officer at Lowe’s in April of 2012, after serving as executive vice president of business development since 2004. He is responsible for creating experiences that will best serve customers and differentiate Lowe’s from its competition. He oversees customer experience design, merchandising, marketing and communications, digital platforms, and pricing and promotion. Bridgeford joined Lowe’s in 1982 as executive assistant to the chairman, and has served in a variety of increasingly responsible positions, including vice president of corporate development, senior vice president of merchandising/general merchandising manager, senior vice president of marketing, and senior vice president of business development where he oversaw corporate research, strategic planning, business process improvement, and real estate, engineering and construction. Bridgeford holds a B.A. in psychology from the University of Virginia and earned an M.B.A. from Wake Forest University.